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The Lulu brand lamps long its distant
Lamps lighting products, as companies want to do the same brands, the development of regional agents, is a very long and arduous task.
First of all, unlike many lighting products, like lighting products, there is a fixed specification or standard. In fact, a lot of lighting products is based on the consumer (mainly engineering companies) meet the needs of the design. As the low-tech lighting products, technology is not very complicated appearance of the design is very easy to be fake, so out of a lamp factory for the product, other plants can easily do exactly the same very soon. Homogeneous products, the same price competition, and makes the product difficult to form an inertia in the consumer mind thinking, recognition products, which makes the brand-building will be hampered.
Second, brand-building needs to spend a lot of publicity and promotion costs, the need to spend a lot of sales terminals of manpower, material resources, which tests the strength and scale of the enterprise itself. Difficult for small business brand building lightly. Now a lot of lighting companies Liangnong scale is very small, and many lamps factory bosses rarely bother to consider this issue any more. At present, many parts of the country are aware liangnong of lamps, but very few know what the brand, like a prairie fire, as do well-known manufacturers are extremely small, only a handful.
Third, many lamp factory owner to the development of enterprises do not have a long-term planning and rarely consider what kind of business model in the management and development. Lamp factory boss in the far-sighted little more of a off than before to meet the annual list made a few, earning several hundred thousand dollars or several million dollars, as for a longer period of time after the trend of very few companies consideration.
Lamps enterprises should be more long-term development, brand building is one only way, in order to get the bulk of profits from a homogeneous product stand out, it will gain more recognition, and thus get more value-added, the product must pass brand awareness to get. There is, companies could only earn some post processing and manufacturing sectors and the hard-earned money, which of course is quite different, and brand products. ,
First of all, unlike many lighting products, like lighting products, there is a fixed specification or standard. In fact, a lot of lighting products is based on the consumer (mainly engineering companies) meet the needs of the design. As the low-tech lighting products, technology is not very complicated appearance of the design is very easy to be fake, so out of a lamp factory for the product, other plants can easily do exactly the same very soon. Homogeneous products, the same price competition, and makes the product difficult to form an inertia in the consumer mind thinking, recognition products, which makes the brand-building will be hampered.
Second, brand-building needs to spend a lot of publicity and promotion costs, the need to spend a lot of sales terminals of manpower, material resources, which tests the strength and scale of the enterprise itself. Difficult for small business brand building lightly. Now a lot of lighting companies Liangnong scale is very small, and many lamps factory bosses rarely bother to consider this issue any more. At present, many parts of the country are aware liangnong of lamps, but very few know what the brand, like a prairie fire, as do well-known manufacturers are extremely small, only a handful.
Third, many lamp factory owner to the development of enterprises do not have a long-term planning and rarely consider what kind of business model in the management and development. Lamp factory boss in the far-sighted little more of a off than before to meet the annual list made a few, earning several hundred thousand dollars or several million dollars, as for a longer period of time after the trend of very few companies consideration.
Lamps enterprises should be more long-term development, brand building is one only way, in order to get the bulk of profits from a homogeneous product stand out, it will gain more recognition, and thus get more value-added, the product must pass brand awareness to get. There is, companies could only earn some post processing and manufacturing sectors and the hard-earned money, which of course is quite different, and brand products. ,
2009-10-13
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