Jaime Hayon (1974)
Spanish artist-designer was born in Madrid in 1974. As a teenager, he submerged himself in skateboard culture and graffiti art, the foundation of the detailed, bold-yet- whimsical imagery so imminent in his work today. After studying industrial design in Madrid and Paris he joined Fabrica in 1997, the Benetton-funded design and communication academy, working closely with the legendary image-maker and agitator Oliviero Toscani. In a short time he was promoted from student to head of their Design Department. Eight years later, Jaime broke out on his own, first with his collections of designer toys, ceramics and furniture, later followed by interior design and installations.
Jaime Hayon has created the FAVN sofa for Fritz Hansen. It is designed with great attention to detail and consist of very few elements. Creating FAVN has been an experimental dialogue. Thinking in a holistic approach, discussing who we are and how we live. Back to the human approach, while being innovative and taking risks. "I wanted to create a form that embraces you, something really organic â€?thatâ€™s why we named it FAVN. At the same time I wanted to explore a technique â€?I always focus on techniques. It looks really simple, but itâ€™s really complex."